{"id":1407,"date":"2024-12-23T18:01:58","date_gmt":"2024-12-23T17:01:58","guid":{"rendered":"https:\/\/www.pretot-design.de\/ux-writing-writing-user-friendly-texts\/"},"modified":"2026-01-07T18:59:22","modified_gmt":"2026-01-07T17:59:22","slug":"ux-writing-writing-user-friendly-texts","status":"publish","type":"post","link":"https:\/\/www.pretot-design.de\/en\/ux-writing-writing-user-friendly-texts\/","title":{"rendered":"UX Writing\u2014Writing user-centred texts"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Sektion Einleitung” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||16px||false|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Sec” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”What is UX writing?” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#931DC1″ text_font_size=”22px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

“Welcome” or just “Hi”?<\/em><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Choosing the right words determines how a message is received by the other person. It makes no difference whether it is a direct conversation between two people or communication between a company and its users on a website. With the right choice of words – or the wrong choice – we can influence how we (want to) be understood.[\/et_pb_text][et_pb_image src=”https:\/\/www.pretot-design.de\/ux\/wp-content\/uploads\/2024\/12\/Nutzer-gezielte-Ansprache-UX-Writing.webp” alt=”Example of a user-centered, personal approach in a newsletter from the Hessian soccer club Eintracht Frankfurt.” title_text=”User-centered approach\u2014UX Writing” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”081d036f-a2d7-484f-93c9-dad3e4395579″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

UX writing picks up exactly where this leaves off and focuses on well-thought-out information and carefully chosen language. The aim is to refine wording so that messages are conveyed in a way that is tailored to the user. <\/p>\n

This article only scratches the surface of UX writing, as my aim is to introduce the topic and its relevance in general. I will explore individual aspects in more depth in future articles. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sektion Ziel von UX Writing” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”16px||16px||true|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Related terms” _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”What is the aim of UX writing?” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]UX writing focuses on user-friendly language. The aim is to communicate content in such a way that users feel positively addressed and well supported by applications. UX writing helps to avoid language barriers in a targeted manner. As part of a holistic user experience, the choice of appropriate words should create a positive user experience.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sektion: Was kann UXW leisten?” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”16px||16px||true|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”What can UX writing do?” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Even though users have different goals and approaches, they have one thing in common: when using an app or browsing a website, they want to have a positive experience (user experience).<\/p>\n

This is precisely where UX writing makes an important contribution. The way in which users are addressed on a website or guided through an application using text has a significant influence on user satisfaction. UX writing is a central component of user experience design<\/strong> and contributes to the general usability heuristics of Jakob Nielsen (\u2192 article<\/span> usability<\/span><\/a>) to be fulfilled. <\/p>\n

Neben den allgemeinen Heuristiken gibt es auch spezifische Content-Heuristiken<\/strong>, die sich auf die Erstellung und Bewertung von Texten in digitalen Produkten konzentrieren. Diese gezielten \u201eLeitlinien\u201c werde ich in einem sp\u00e4teren Artikel genauer vorstellen. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Different purposes of UX writing” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”90%” width_phone=”100%” width_last_edited=”on|desktop” custom_padding=”8px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

1. Sales promotion<\/span><\/h4>\n

Wird UX Writing f\u00fcr Marketingtexte genutzt, k\u00f6nnen Verkaufsraten gesteigert oder die Bekanntheit einer Marke erh\u00f6ht werden. Diese Art von UX Writing liegt nahe am werblichen Schreiben und setzt stark auf Kaufanreize.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2. User flow optimisation<\/h4>\n

However, UX writing can also be used to improve user flows in applications or websites. In technical writing, the focus is on accompanying users on the way to their goal and minimizing the susceptibility of a system to errors.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sektion Feinjustierung mit UX Writing” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”16px||16px||true|false” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Fine-tuning with UX writing” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]UX writing offers numerous options for tailoring texts to the user. In addition to basic principles such as comprehensible language, there are many other approaches to optimizing texts. These can be divided into two areas:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”90%” width_phone=”100%” width_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Basic UX writing” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”||||||||” title_text_color=”#931DC1″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Basic UX writing covers aspects that should always be considered when creating digital content in order to create a positive user experience.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”90%” width_phone=”100%” width_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_icon font_icon=”b3lineicon|b3icon-brain||Brain||fa||400″ _builder_version=”4.27.4″ _module_preset=”1a9ffa32-4aa2-4d04-9350-08fcf60c6103″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_icon][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Simple and understandable<\/h5>\n

In UX writing, precise and accessible texts<\/strong> play a central role in guiding users intuitively through a digital product. The comprehensibility of the texts is essential. <\/p>\n