AI has long been part of our everyday lives—both on a consumer level (e.g. filters on smartphones) and on the creative side (text creation, task processing). Systems such as ChatGPT & Co. have changed and turned many things upside down in a short space of time:...
'Welcome' or just 'Hi'?Choosing the right words determines how a message is received by the other person. It makes no difference whether it is a direct conversation between two people or communication between a company and its users on a website. With the right choice...
Usability is a central term in user experience design. This article deals with the question of what exactly is meant by the term and which aspects play a role in user-friendly digital products. How can usability be described in essence? Let's start with an explanation...
Design a website for my company that is modern and kind of fancy so that my customers will love my company. Many designers have probably received such or similar briefings in their professional careers. In principle, of course, this brief is not wrong. However, you...