UX know-how
Insights into the world of UX design
It’s all about user experience—how to make digital experiences more intuitive, accessible and inspiring. From the basics of UX and UI design to practical tips and insights into exciting projects, this section offers a diverse collection of knowledge and inspiration.
Learn how to better understand the needs of your users and develop creative solutions that really work.
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Current articles
Can Artificial Intelligence already do UX design?
AI has long been part of our everyday lives – both on the consumer side (e.g. filters on smartphones) and on the creative side (text creation, task processing).
AI has long been part of our everyday lives – both on the consumer side (e.g. filters on smartphones) and on the creative side (text creation, task processing).
UX Writing—Writing user-centred texts
Choosing the right words determines how a message is received by the other person. It makes no difference whether it is a direct conversation between two people or communication between a company and its users on a website. With the right choice of words – or the wrong choice – we can influence how we (want to) be understood.
Digital accessibility
Accessibility is essentially about making (digital) content accessible to all people—regardless of whether or not they have physical and/or mental disabilities. In short, the aim is to design and...
Usability
Usability is a central term in user experience design. This article deals with the question of what exactly is meant by the term and which aspects play a role in user-friendly digital products.
UX vs. UI
Many designers have probably received briefings like this or similar ones in their careers. Basically, this task is not wrong, of course. However, it should be viewed in a more nuanced way in order to develop a website that really convinces customers of a company or product.
Two essential components come into play here: UX design and UI design.
But what exactly is the difference between UX and UI? I would like to explore this question in the following lines.
The value of UX design
The aim of UX design is to make users feel comfortable and have a positive perception of a product or service. If all factors fit together, the positive user experience will have a lasting impact on a company’s business success.
In the following, I would like to gradually approach and answer the question of what contribution UX design can make.